Logo, Brand, Identity
BrightTag is a startup that helps people manage their marketing services—from analytics to retargeting, and everything in between—from one place. My goal was to create an identity with a strong and attractive personality that would enhance the idea of cutting-edge technology and effectiveness. The final logo represents a complex hexagon, symbolizing a single point that pulls in separate tags and gives them a common platform, making them easy to manage. The prominent geometric shape relates to the idea of innovation, progress, and sophistication.
Signature geometric patterns and abstract “motion” photography complement the identity system, and represent the company as fast-growing and dynamic.
The stationery system includes a variety of business cards featuring different patterns combined with photographs.
Additionally, I’ve developed a website template, that uses the same signature elements and color palette.
The final package also includes signature posters that can be converted into tradeshow banners or magazine advertisements.